Welcome to TW Research

TWResearch is an insight consultancy specialising in the exploration and understanding of consumer and social behaviour. We apply our skills and experience to identify actionable answers to both broad and specific client questions.

Our passion is people, not process. We use market research techniques to free opinion from rhetoric and to provide access to authentic experience.

We put a high priority on the creative communication of our analysis to enhance depth of understanding and to inform subsequent action.

Email:
Phone: +44 (0) 20 7324 9999
Fax: +44 (0) 20 7324 9980

TWResearch
5 St John Street
London EC1M 4AA (See on a map)

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News and Interesting stuff

Microsoft - Life Maximizers

Microsoft commissioned the Life Maximizers research to support the launch of Windows 7. The TWResearch study highlighted both the multi-tasking liberation and time management challenges of new technology. The study focused on people not the workplace. Our seminar presentation relied heavily on human anecdote and utilised extensive video reporting.

Maximizers

Management

Haven - Great Family Escapes

Great Family Escapes was a National Literacy Trust initiative giving free books to guests at Haven Leisure holiday parks. TWResearch spent the summer months on site interviewing families and establishing how simply having access to books can introduce light readers to the pleasures of reading.

Generation Free

'Generation Free' has matured with the internet and has grown to expect quality content free. News International commissioned TWResearch to create a media event that featured on-stage focus groups with young consumers.

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We work with ...

Media & Communications

Ask.com, BBC (TV, radio and new media), BSKYB, Channel Four, Channel Five, Conde Nast, Dennis Publishing, FilmFour, Flextech, Framestore, Future Publishing, Gcap Media, Granada Media, Harper Collins, Hunan TV (China), ITN, ITV Network, The Labour Party, MTV, News International, Nokia, Showtime (USA), Top Up TV, University College London, Vogue, Which?, Yahoo!, 192.com

Consumer brands & Advertising

Abbey Santander, Café Direct, ebay, L'Oreal, Morgan Stanley, Nike, Oli.com, Royal Caribbean, Otto UK, P&O Ferries, Porcelenosa (Spain), Publicis, Universal McCanns, Weiden & Kennedy

Sport

Nike, The Football Association, Grandstand

Cultural trends & Charities

The Arts Council, Christian Aid, Comic Relief, Coram Fields, Science Museum, Tate Gallery, The Wellcome Trust

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Whisper

Soda Play

Soda, designer's of our very own TWResearch site, created a public interaction site called Soda Constructor. "By altering physical properties like gravity, friction, and speed, curiously anthropomorphic models can be made to walk, climb, wriggle, jiggle, or collapse into a writhing heap". Go Play....

Polaroid Man

Here's a poignant reminder of why we will miss Polaroids. Hugh Crawford took a Polaroid everyday for nearly 20 years. This is a very moving account of one man's journey.

Shoe Lights

Stumped for Christmas decoration ideas? Need to replace your battered old boots? What a fine coincidence, get these 'Shoe Lights', a winter wonderland winner!

Stolen Moments

TWResearch's very own video editor Dan 'Canyon' Davis interviews some of his most well regarded artists, designers and musicians in his new project Stolen Moments. Enjoy.

The Future of Magazines?

idiomag is a digital magazine personalised to your interests in music.

Aggregating music articles from over 100 different sources, it draws in related media and transforms the resulting article into a magazine format.

Blog Maps

Here's an interesting post on Creative Review's blog showing some images created using weblog information, specifically that which describes conversation threads within the blogosphere.

"Each one represents the “blogosphere” and was designed to show the relationships between weblogs. Within the maps, each “node” represents a weblog and the links between them represent the existence of citations e.g. where A cites B and B cites A – there is a reciprocal link. The maps are then laid out by inspecting the reciprocal links within the graphs and adding in those nodes (blogs) that are linked close to each other."

The Creative Review piece

Mapping the Blogosphere

Teenagers

From the series titled 'Teenagers' by photographer Ewen Spencer. A graduate from The University of Brighton in 1997, his degree show project on the UK’s Northern Soul scene introduced him as a perceptive documenter of British sub-cultures.

These pictures depict British adolescents making their way in the world.

www.ewenspencer.com

UVA continue to design compelling light structures, the latest being this Signage commissioned by HSBC for the new Terminal 5 at Heathrow.

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Ethos

“Where is the knowledge we have lost in the information?” - T.S. Eliot

Our passion is for people, not process. We use market research techniques to free opinion from rhetoric and to provide access to authentic experience. Our distinctive approach attracts the projects we enjoy and the clients we like to work with.

We believe that market research informs decision making - it is not a substitute for making decisions.

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TWR projects

The Art Fund

Artist Room's was the Art Fund supported initiative that took the art
bequest of Anthony d'Offay to smaller city and regional galleries. Our task
was to assess the impact of the exhibitions on young audiences who are less
familiar with contemporary art.

Harper Collins - Year of Reading

Why do fewer people read in lower income households? Harper Collins and the Publishers Association commissioned an in-home study in which TWResearch spent time getting to know families so they could both identify the barriers and encourage them to 'have a go'.

Modern Lives

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Client content

Client Content Page

This page is for clients.

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Our people

Meet the TWR team

Coming Soon.

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TWR Americas

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